Conservative media companies like Sinclair Broadcast Group have become known for buying up local outlets they rebrand with ideologically aligned content. But Mr. Grossmann noted that the minimal advertising on the Michigan websites — along with their promotional push on Facebook — may signal that profits are not the main goal.
“It doesn’t look like a business enterprise,” he said. “News is struggling in general. It looks more like they’re trying to influence the political debate by targeting people who are already interested in that content.”
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