In a new video, UAW President Shawn Fain lays out a key goal of 2023 contract negotiations with General Motors, Ford, and Stellantis: winning back COLA, or Cost of Living Adjustments. Without COLA, inflation has far outpaced the raises UAW members negotiated in 2019. By contrast, CEOs of the Big Three have seen their pay jump over 40 percent between 2019 and 2022. “Inflation is hammering the American people.